#PRINTLIFE 4.0 UPDATE HOW TO#

In other words, building spammy links could burn your SERPs tomorrow, but you no longer have to wait for ages for a penalty to be lifted. Now, Penguin refreshes in real-time, which means that site penalties are incurred or lifted whenever Google crawls and reindexes a page. Worse still, this penalty would stick until the next time Penguin refreshed - which sometimes took months - even if you proactively corrected the problem immediately after receiving your penalty. Your domain would plummet through the SERPs even if most of your website was spam-free.

As a result, even if a penalized website removed the offending links the day after they received a penalty, they might have to wait months to get that penalty lifted.Īdditionally, before the update, Penguin didn’t penalize just one page when it detected spam signals - it buried your entire website. Google would only run its algorithm once every few months) and usually you could only incur a penalty or get a penalty lifted whenever this algorithm was refreshed. Penguin is no longer a site-wide negative ranking factor. To that end, Penguin 4.0 has made two major changes that come as a welcome relief to many SEO specialists:Ģ. Over the years, Penguin has undergone a number of updates, all intended to promote quality content and hamper anyone practicing unethical link building. keyword stuffing, link schemes, cloaking, duplicate content, etc.).

Google introduced Penguin back in April 2012 to combat web spam and to penalize websites whose SERPs relied on exploiting “black hat” SEO tactics (e.g. Google Penguin is an algorithm designed to penalize and prevent link spamming. Your browser does not support the audio element.

#PRINTLIFE 4.0 UPDATE HOW TO#

But what does that mean, exactly? In this article, I’ll talk about the key differences between Penguin 4.0 and previous updates, how those changes impact your website, and how to see if you’ve been impacted (for better or for worse) by Penguin’s most recent update.Įditor Note: to learn more about Google’s Penguin update and disavow links, check out this Marketing Nerds episode with Jim Boykin and Loren Baker: You may have read that as of Friday, September 23, Penguin is now part of Google’s core algorithm.

Printlife 4.0 update